Bushnell Outdoors Online
Press Release Archive



FOR IMMEDIATE RELEASE

Nashville, TN April 27, 2004

"Bushnell Outdoors with Dave Watson" and "Track & Trail Adventures with Wally Dallenbach"
will begin airing in Canada on "Wild TV".


Dave Watson Productions LLC, a full service television production company based out of Nashville, Tennessee, is proud to announce that they have come to an agreement with The Wild TV Network to begin airing throughout Canada. Both series will start on a six- time per week rotation in September of 2004. To date, Wild TV has reached agreement to air on MTS Cable out of Manatoba.

"DWP specializes in outdoor related television productions," reflects Watson, named recently by Archery Business Magazine as one of the 25 giants of the archery and bowhunting industry. Watson brings to the table a wealth of knowledge, expertise and experiences - as it pertains to the great outdoor arena, as well as to the world of television and entertainment. Dave was a professional musician for 18 years and played guitar for some of the biggest names in country music, including The Oak Ridge Boys, Lee Greenwood and Shenandoah.

Dave resigned from The Oaks in 1996 to pursue a career in outdoor television programming. His first series was 'Bushnell's Secrets of the Hunt' on TNN. "When TNN changed to SPIKE TV we lost our broadcast in Canada and hundreds of Canadians have called and e mailed me letting me know they were not happy about it. Wild TV will finally get us back on air to our many friends north of the border. I'm determined to helped this network grow and prosper", states Watson.

According to Ryan Kohler, Wild TV's Vice President of Marketing, "Bushnell Outdoors and Track and Trail Adventures are the caliber of programming we want to present on Wild TV. We are very proud of our new relationships with respected personalities like Dave Watson and Wally Dallenbach", Mr. Kohler said via telephone.

Dave's new series is "Bushnell Outdoors", sure to be a hit as a new generation performance of "Bushnell's Secrets of the Hunt." This show has been designed as programming that's both enjoyable to watch and educational. Not only will viewers learn how to be a better hunter but get the facts and statistics they need to protect the future of hunting. Of course, whitetail deer is the primary focus with both gun and bow but "Bushnell Outdoors" will also feature caribou in Canada and chasing the majestic kudu in Botswana.

"Track and Trail Adventures with Wally Dallenbach." Wally Dallenbach, Jr. is the perfect host to get your engines revving for hunting and fishing adventures around the country, with a flavor of NASCAR to add to the adventure. Dallenbach has made a solid name for himself on the race car circuit, from being a Trans-Am Champion to competing successfully driving the No. 25 Budweiser car in the Winston Cup series. While he's at home on the track, he's also very much at home seeking out trophy bass at Lake Fork or bugling bull elk in Colorado. Wally and his guests provide an effective mix of outdoor adventure with a behind the scenes look at his career in NASCAR.

Both series incorporate state-of-the-art graphics, original soundtracks and camera techniques normally equated with professional sports like football and golf. The 60 billion dollar per year industry of hunting is finally presented to the TV audience in the utmost professionalism.

For more information on Wild TV, contact the V.P. of Marketing, Ryan Kohler.
Wild T.V.
Ryan Kohler
V.P. Marketing
403-245-2090
wildtv@telus.net

For more information about Dave Watson Productions, visit Watson's website at www.davewatson.com.






Dave Watson Productions Debuts with Three New Television Series


March 1, 2003

Dave Watson Productions, a new full service television production company based out of Nashville, Tennessee, is starting out at full throttle by offering three new original series that will be aired on The Outdoor Channel. Being led under the creative direction of Dave Watson - the creator, writer, host and producer of TNN's highly-successful "Bushnell's Secret of the Hunt" - DWP will be producing "Bushnell Outdoors," "Track and Trial Adventures with Wally Dallenbach," and "Wally Dallenbach's Garage" .

"DWP specializes in outdoor related television production," reflects Watson, named recently by Archery Business Magazine as one of the 25 giants of the archery and bowhunting industry. He was also selected to be a member of the Congressional Archery Task Force in 2000. Watson brings to the table a wealth of knowledge, expertise and experiences - as it pertains to the great outdoor arena, as well as to the world of television and entertainment. Dave was a professional musician for 18 years and played guitar for some of the biggest names in country music, including The Oak Ridge Boys, Lee Greenwood and Shenandoah.

'Secrets of the Hunt' allowed me to develop a style never before seen in outdoor programming. Incorporating state-of-the-art graphics and camera techniques normally equated with professional sports like football and golf, the 60 billion dollar industry of hunting and fishing was finally presented to the viewer in the professionalism we deserve. This same type of innovation and professional attitude is now being upgraded to an even higher degree with my new production company."

"Bushnell Outdoors with Dave Watson." Watson takes center stage again as the host of this show, sure to be a hit as a new generation performance of "Bushnell's Secrets of the Hunt." The show has been molded and fine-tuned into something that's both enjoyable to watch and educational. Not only will viewers learn how to be a better hunter but get the facts and statistics they need to protect the future of hunting. Of course, whitetail deer is the primary focus with both gun and bow but "Bushnell Outdoors" will also feature caribou in Canada and chasing the majestic kudu in Botswana.

"Track and Trail Adventures with Wally Dallenbach." Wally Dallenbach, Jr. is the perfect host to get your engines revving for hunting and fishing adventures around the country, with a flavor of NASCAR to add to the adventure. Dallenbach has made a solid name for himself on the race car circuit, from being a Trans-Am Champion to competing successfully driving the No. 25 Budweiser car in the Winston Cup series. Currently, Wally is the NASCAR NEXTEL CUP on camera commentator for NBC and drives the #81 Mr. Clean car in The Busch Series Track and Trail Adventures will feature Wally and other NASCAR personalities on outdoor adventures around the world.

"Wally Dallenbach's Garage." Wally Dallenbach, Jr. is back in a more domestic environment. His garage becomes his second home as he and his crew share some intimate car care knowledge on maintaining your own personal vehicle, passing along some safety tips and save you money in the long run by eliminating expensive car repairs. Dallenbach is both informative and entertaining in this quick-paced magazine format show.

"Dave Watson Productions is proud to present all of these new series," says Watson. "We're looking forward to sharing them with millions of viewers across the country with a flair and a style everyone will appreciate. We're not only targeting the avid outdoors person, we're reaching out to others who may have in interest and desire to learn more about the great outdoors." For more information about Dave Watson Productions, visit Watson's website at www.davewatson.com.






Dave Watson named one of the
25 Giants of Archery and Bowhunting
by Archery Business


For Immediate Release

NASHVILLE, Tenn. (February 2, 2001) - "Bushnell's Secrets of the Hunt" host Dave Watson has been named one of the "25 Giants of Archery and Bowhunting for the Last 25 Years" by Archery Business. The magazine announced the selection in its January/February 2001 issue.

Archery Business, celebrating 25 years of publishing, said the "archery business wouldn't be the same" without the 25 honorees. The publication stated that Watson, 39, has emerged as one of bowhunting's "bright new stars."

"I am very honored to receive this recognition from such a leader in our industry," Watson said. "It's a great accomplishment to be mentioned in the same article as Fred Bear, Chuck Adams, and Matt McPherson. I look forward to 25 more years in this business -- and in the woods bowhunting."

An accomplished bowhunter and a member of the Congressional Archery Task Force, Watson has hunted on four continents. He is a member of the pro staffs for Mathews Solocam, Bushnell Optics and Delta. As national spokesperson for the Archery Shooter's Association (ASA), Watson attends each of the CABELA'S seven national tournaments as the emcee. His expertise has led to numerous guest television appearances and has made him a popular speaker at bowhunting and outdoors seminars. In addition to his outdoors work, Watson is also an acclaimed musician and former band member of the Oak Ridge Boys.

"Bushnell's Secrets of the Hunt," is produced by Nashville-based High Five Entertainment and Watson. High Five Entertainment is a leading producer of music specials, awards shows, syndicated programming, live events and documentaries for network and cable television outlets. With the creation of "Secrets of the Hunt", High Five united with Watson to completely redefine the concept of outdoor programming. The show debuted on TNN in 1998.


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